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Step 1 · Your clients and prices

3
$4,000
6%

Share of active clients who cancel or do not renew in a typical month.

$90,000

Used for the projection only. It does not change the ceiling.

Step 2 · Where your revenue stops growing

$0a month is the most you can reach with today’s sales and cancellations, or $0 a year.
Monthly revenue, next 36 monthsProjection Ceiling
Time to reach 90% of the ceiling
0
From today’s revenue
Each point of cancellations you remove
$0
Added to the monthly ceiling

The ceiling rises in three ways: more new clients each month, more revenue per client, or fewer clients leaving. In most companies the last one is usually decided by delivery, meaning how reliably the work gets done. An estimate from your inputs, not a forecast.

Growth stops where new revenue equals lost revenue

The ceiling is new clients a month × revenue per client ÷ the share of clients who leave each month.

  • Win more new clientsRaises the ceiling in proportion. Usually the most expensive lever.
  • Earn more per clientRaises the ceiling in proportion, if the work justifies the price.
  • Keep more clientsHalving cancellations doubles the ceiling. Reliable delivery is what keeps clients.