Verticulate at a glance

Our company facts, dated and kept in one place. If another page disagrees, this one is right.

Last updated Oct 9, 2026 · Maintained by Mihkel Sinikas, Founder

01

The company

What Verticulate does: Verticulate finds the bottlenecks in your operations and builds the custom systems that fix them.
Category: Verticulate’s category is operations consulting and systems build.
Who it is for: Verticulate works with owner-led companies, including professional services, logistics, e-commerce, home services and real estate companies.
Who it is not for: Verticulate is not the right fit for companies with an in-house engineering team, businesses with fewer than about ten staff, and anyone looking for an off-the-shelf tool.
Founded: Verticulate was founded in 2023.
Founder: Mihkel Sinikas is the founder of Verticulate.
Clients served: Verticulate has worked with 100+ clients since 2023.
Client countries: Verticulate works with clients in the US, the UK and Europe.

02

Method: Verticulate works in four phases: Map (days 1–7), Prototype (days 8–14), Roadmap (day 14) and Build (day 14 onward).
Operations Diagnostic: The Operations Diagnostic takes 14 days, at a fee agreed in writing before it starts. It ends with a process map, a clickable prototype and a roadmap in order of value, which the client keeps even if it stops there.
System Build: A Verticulate System Build starts after the diagnostic and usually takes about 30–60 days, depending on scope. Each build has a fixed price, agreed after the diagnostic.
Operating Partnership: The Verticulate Operating Partnership is optional, runs month to month, with a notice period of 30 days.
Hourly billing: Verticulate does not bill by the hour.
Start time: The first Verticulate mapping session usually happens within three working days of signing.

The three offers side by side

Verticulate offers: what each is, how long it takes and what it costs
	Operations Diagnostic	System Build	Operating Partnership
What it is	Map the operation, prototype the system, roadmap the fixes	Build the system with the team, train, launch	Run, extend and improve the system
Duration	14 days	About 30–60 days, depending on scope	Month to month
Fee	Custom, fixed before it starts	Custom, fixed per scope	Custom, monthly
You keep	The map, the prototype and the roadmap	All code, on your own accounts	Everything

Operations Diagnostic

System Build

Operating Partnership

Hosting on your own accounts: from about $100 a month at small scale.

03

Stack: Most systems are web applications on a Postgres database (Supabase), hosted on Vercel, in accounts your company owns. Where HIPAA applies, we build on AWS or Google Cloud under a signed business associate agreement. Where NIST 800-171 or FedRAMP controls apply, we build on AWS GovCloud (US) or Google Cloud Assured Workloads.
Hosting cost: Hosting for a Verticulate system on the client’s own accounts costs from about $100 a month at small scale.
Ownership: Clients own the systems Verticulate builds and their code. Each system runs on accounts in the client’s company name, and Verticulate’s access can be removed at any time.
Data agreements: Verticulate signs NDAs as standard. Access to client systems is role-based and logged.
Security details: Hosting, access control, AI data handling and providers are described on the Trust & Security page.

04

Website: Verticulate’s website is verticulate.io.
Profiles: Mihkel Sinikas publishes on LinkedIn, and Verticulate’s videos are on YouTube.

Bracketed values are still being confirmed and change here first.

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